22 Apr Featured in Specialty Food: Consumers Won’t Trade Private Data for Loyalty Rewards
Posted at 17:54h in Uncategorized
Originally published at SpecialtyFood.com.
U.S. consumers are unwilling to join loyalty rewards programs that collect personal information, including address and account information. Seventy-one percent stated they would be less likely to join such a program, according to a Harris Poll conducted for Wilbur. Additionally, 58 percent reported they would be less likely to join a customer loyalty program that requires an app download to access benefits.
About 76 percent indicated they would be willing to join a loyalty program that only asks for a name and phone number, with 32 percent indicating they would be much more likely to join. Additionally, programs that don’t require a physical card are attractive to about 79 percent of consumers.