Originally published at SmallBizDaily.com By Ray Clopton So far, 2020 has been a year of economic survival for small businesses. The COVID-19 pandemic has put seasoned business owners to the test and demanded a steep learning curve for new entrepreneurs. Rocked by endless iterations of safety regulations, operational...
By Ray Clopton. Originally published at PaymentsJournal.com The impact of the pandemic has affected small business owners in ways that very few could have anticipated. With the current unemployment rate at 14.7% the best or only way to rebuild your business is by providing customers with a good value. Even...
Originally published at SalonToday.com By Ray Clopton, CEO, Wilbur The beauty and wellness industry is rapidly growing. However, it is driven by intense competition and to stay ahead of the game, businesses need to deploy strategies to keep existing customers engaged, while attracting new ones. There are effective...
Originally published at PMQ.com. Implement these quick and easy tips to build loyalty to your pizzeria brand. Loyalty programs are so ubiquitous today that most consumers belong to at least one—and they’re likely to sign up for more than a dozen. But research shows that they’re not always...
Originally published at epodcastnetwork.com. Ray Clopton, President and CEO of Smart Transaction Systems (STS), a leading provider of innovative technology and accessible solutions for small businesses joins Enterprise Radio to discuss customer loyalty. Listen to host Eric Dye & guest Ray Clopton discuss the following: What is Wilbur and what makes it different than the other loyalty...
Originally published at YoungUpstarts.com By Ray Clopton Are you considering launching a conventional customer loyalty program? You might want to reconsider. Offering a new customer loyalty program modeled after what national chains have used for years is like building a coal-fired power plant today. Why? What worked...
Originally published at StartupNation.com By Ray Clopton Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend more than enough to make...
Wilbur VIP Loyalty Rewards Makes Tracking Marketing ROI Simple for Small Businesses, While Cash Perks Encourage New and Repeat Customers BOULDER, Colorado (July 23, 2019) – Helping small businesses spend their marketing dollars wisely, today Wilbur, an ultra-simple loyalty marketing program by Smart Transaction Systems, is...
Originally published at MyTotalRetail.com. by Ray Clopton While most businesses continue to collect more and more customer data to benefit their marketing efforts, they might need to stop and consider what consumers want. Retailers may be surprised to learn that customers don't actually want to get that...
Credit: istockphoto.com/andresr Originally published at cw.iabc.com By Ray Clopton It has been said that the customer is always right, and yet businesses continue to creep further away from this tenet when it comes to customer loyalty programs. In honor of last week’s “Get to Know Your Customer Day” on 18...