Originally published at DIYMarketers.com. By Ray Clopton, CEO and President of Wilbur Loyalty rewards programs began in the 1700s to help create repeat business, but today’s loyalty programs have morphed into something that often strays from this mission. Many of our loyalty rewards programs today are as focused on gathering...
Originally published at AlleyWatch.com. By Ray Clopton, CEO and President of Wilbur Although loyalty rewards programs have changed dramatically since they began in the 1700s, not all of these developments actually have advanced customer loyalty, especially in recent years. Innovations in technology have led many marketers to collect and use increasingly granular...
Published at TheWiseMarketer.com Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t collect or dispense customer data. It’s an interesting concept in light of the recent onslaught of GDPR-related concerns and policies. It...
Published on StartupNation.com. by Ray Clopton, President and CEO of Wilbur Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a customer’s...
The Internet of Things is becoming increasingly important for the convenience channel to understand and utilize By Chelsea Regan Commonly referred to by its shorthand IoT, the Internet of Things is a shorthand in and of itself — a catchall term for connecting devices to the internet...
Smart Transaction Systems (STS), the parent company of Wilbur, will be exhibiting at the Florida Restaurant & Lodging Show this Thursday through Saturday, September 6th through 8th. The show is located at the Orange County Convention Center in Orlando, Florida. STS will be hosting booth...
Published on Loyalty360.com. By Ray Clopton, CEO and President of Wilbur Consumer privacy and security are becoming increasingly serious issues when it comes to loyalty rewards programs. More customers are worried that loyalty cards could compromise their cyber security by opening them up to identity theft or...
Read this article on SmallBizTrends.com. Published Jul 19, 2018 by Rob Starr Interview with Small Business Trends - Thinking About Starting a Customer Loyalty Program? Read This First Managing complicated bloated customer loyalty programs requiring technical know-how, data entry and analytics can be a hassle for small business owners. Small Business Trends spoke...