Originally published at SpecialtyFood.com. U.S. consumers are unwilling to join loyalty rewards programs that collect personal information, including address and account information. Seventy-one percent stated they would be less likely to join such a program, according to a Harris Poll conducted for Wilbur. Additionally, 58 percent reported...
Originally published at MarketingDive.com. By Laura Klepacki Dive Brief: According to a new Harris Poll survey, 71% of Americans would be less likely to join a rewards program that collects personal information, such as address, account information and more, with 27% saying they would be much less...
Originally published at DailyCamera.com. By Pratik Joshi Boulder’s Smart Transaction Systems, a financial technologies company helping small businesses offer customer loyalty programs including digital gift cards, has developed a new rewards program. The program called Wilbur is “ultra-simple” in the way it works, offering benefits for both businesses...
Originally published at DIYMarketers.com By Ivana Taylor “Some people sell things so they can have customers — a smart business has customers so you can sell them things.” Dan Kennedy CUSTOMER LOYALTY PROGRAMS ARE A PROFIT BUILDING MARKETING STRATEGY You already know that existing customers are more profitable customers....
Published at TheWiseMarketer.com By Ray Clopton, CEO and President of Wilbur Gone are the days of loyalty punch cards. Rewards programs today are increasingly complicated due to advances in technology. These developments have enabled marketers to collect and use increasingly granular personal information on customers, in an effort...
Originally published at DIYMarketers.com. By Ray Clopton, CEO and President of Wilbur Loyalty rewards programs began in the 1700s to help create repeat business, but today’s loyalty programs have morphed into something that often strays from this mission. Many of our loyalty rewards programs today are as focused on gathering...
Originally published at AlleyWatch.com. By Ray Clopton, CEO and President of Wilbur Although loyalty rewards programs have changed dramatically since they began in the 1700s, not all of these developments actually have advanced customer loyalty, especially in recent years. Innovations in technology have led many marketers to collect and use increasingly granular...
Published at TheWiseMarketer.com Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t collect or dispense customer data. It’s an interesting concept in light of the recent onslaught of GDPR-related concerns and policies. It...
Published on StartupNation.com. by Ray Clopton, President and CEO of Wilbur Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a customer’s...
The Internet of Things is becoming increasingly important for the convenience channel to understand and utilize By Chelsea Regan Commonly referred to by its shorthand IoT, the Internet of Things is a shorthand in and of itself — a catchall term for connecting devices to the internet...