Originally published at YoungUpstarts.com By Ray Clopton Are you considering launching a conventional customer loyalty program? You might want to reconsider. Offering a new customer loyalty program modeled after what national chains have used for years is like building a coal-fired power plant today. Why? What worked...
Originally published at StartupNation.com By Ray Clopton Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend more than enough to make...
Wilbur VIP Loyalty Rewards Makes Tracking Marketing ROI Simple for Small Businesses, While Cash Perks Encourage New and Repeat Customers BOULDER, Colorado (July 23, 2019) – Helping small businesses spend their marketing dollars wisely, today Wilbur, an ultra-simple loyalty marketing program by Smart Transaction Systems, is...
Originally published at MyTotalRetail.com. by Ray Clopton While most businesses continue to collect more and more customer data to benefit their marketing efforts, they might need to stop and consider what consumers want. Retailers may be surprised to learn that customers don't actually want to get that...
Credit: istockphoto.com/andresr Originally published at cw.iabc.com By Ray Clopton It has been said that the customer is always right, and yet businesses continue to creep further away from this tenet when it comes to customer loyalty programs. In honor of last week’s “Get to Know Your Customer Day” on 18...
Fifty-eight percent of consumers are less likely to join your pizza restaurant's loyalty program if it requires them to download an app, according to a Harris Poll survey. Originally published at PMQ.com. A Harris Poll survey suggests a majority of consumers don't want you to collect their...
Originally published at Loyalty360.org. By Corey Brueggemeyer Loyalty program members have spoken, and they seem to have one thing in common: a desire to share less personal information with companies. According to a recent survey conducted by The Harris Poll on behalf of Wilbur, 76 percent of Americans...
Most Americans don’t want to share personal information Originally published at CSPDailyNews.com. By Jackson Lewis BOULDER, Colo. — A full 71% of Americans say they would be less likely to join a loyalty rewards program that collects personal information such as their address, according to a survey conducted by...
Originally published at SmallBizTrends.com. By Michael Guta More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program. A survey conducted by The Harris Poll on behalf of Wilbur...
Originally published at CustomerThink.com. According to a new survey conducted by The Harris Poll on behalf of Wilbur, 76 percent of Americans are more likely to join a customer loyalty program that collects only their name and phone number BOULDER, Colo. (PRWEB) April 23, 2019 — As most businesses want...