Originally published at SmallBizDaily.com By Ray Clopton So far, 2020 has been a year of economic survival for small businesses. The COVID-19 pandemic has put seasoned business owners to the test and demanded a steep learning curve for new entrepreneurs. Rocked by endless iterations......
28 October, 2020
By Ray Clopton. Originally published at PaymentsJournal.com The impact of the pandemic has affected small business owners in ways that very few could have anticipated. With the current unemployment rate at 14.7% the best or only way to rebuild your business is by providing customers with a good......
10 June, 2020
Originally published at SalonToday.com By Ray Clopton, CEO, Wilbur The beauty and wellness industry is rapidly growing. However, it is driven by intense competition and to stay ahead of the game, businesses need to deploy strategies to keep existing customers engaged, while attracting new......
15 May, 2020
Originally published at PMQ.com. Implement these quick and easy tips to build loyalty to your pizzeria brand. Loyalty programs are so ubiquitous today that most consumers belong to at least one—and they’re likely to sign up for more than a dozen. But research shows that they’re......
09 March, 2020
Originally published at epodcastnetwork.com. Ray Clopton, President and CEO of Smart Transaction Systems (STS), a leading provider of innovative technology and accessible solutions for small businesses joins Enterprise Radio to discuss customer loyalty. Listen to host Eric Dye & guest Ray Clopton discuss the following: What is Wilbur and what makes it different than the......
07 March, 2020
Originally published at YoungUpstarts.com By Ray Clopton Are you considering launching a conventional customer loyalty program? You might want to reconsider. Offering a new customer loyalty program modeled after what national chains have used for years is like building a coal-fired power plant today. Why?......
22 August, 2019
Originally published at StartupNation.com By Ray Clopton Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend more than enough......
21 August, 2019Wilbur VIP Loyalty Rewards Makes Tracking Marketing ROI Simple for Small Businesses, While Cash Perks Encourage New and Repeat Customers BOULDER, Colorado (July 23, 2019) – Helping small businesses spend their marketing dollars wisely, today Wilbur, an ultra-simple loyalty marketing program by Smart Transaction Systems,......
22 July, 2019
Originally published at MyTotalRetail.com. by Ray Clopton While most businesses continue to collect more and more customer data to benefit their marketing efforts, they might need to stop and consider what consumers want. Retailers may be surprised to learn that customers don’t actually want......
03 June, 2019
Credit: istockphoto.com/andresr Originally published at cw.iabc.com By Ray Clopton It has been said that the customer is always right, and yet businesses continue to creep further away from this tenet when it comes to customer loyalty programs. In honor of last week’s “Get to......
14 May, 2019
Fifty-eight percent of consumers are less likely to join your pizza restaurant’s loyalty program if it requires them to download an app, according to a Harris Poll survey. Originally published at PMQ.com. A Harris Poll survey suggests a majority of consumers don’t want you to......
26 April, 2019
Originally published at Loyalty360.org. By Corey Brueggemeyer Loyalty program members have spoken, and they seem to have one thing in common: a desire to share less personal information with companies. According to a recent survey conducted by The Harris Poll on behalf of Wilbur, 76......
24 April, 2019
Most Americans don’t want to share personal information Originally published at CSPDailyNews.com. By Jackson Lewis BOULDER, Colo. — A full 71% of Americans say they would be less likely to join a loyalty rewards program that collects personal information such as their address, according to......
24 April, 2019
Originally published at SmallBizTrends.com. By Michael Guta More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program. A survey conducted by The Harris Poll......
24 April, 2019
Originally published at CustomerThink.com. According to a new survey conducted by The Harris Poll on behalf of Wilbur, 76 percent of Americans are more likely to join a customer loyalty program that collects only their name and phone number BOULDER, Colo. (PRWEB) April 23, 2019 — As......
23 April, 2019
Originally published at SpecialtyFood.com. U.S. consumers are unwilling to join loyalty rewards programs that collect personal information, including address and account information. Seventy-one percent stated they would be less likely to join such a program, according to a Harris Poll conducted for Wilbur. Additionally, 58 percent......
22 April, 2019
Originally published at MarketingDive.com. By Laura Klepacki Dive Brief: According to a new Harris Poll survey, 71% of Americans would be less likely to join a rewards program that collects personal information, such as address, account information and more, with 27% saying they would......
18 April, 2019
Originally published at DailyCamera.com. By Pratik Joshi Boulder’s Smart Transaction Systems, a financial technologies company helping small businesses offer customer loyalty programs including digital gift cards, has developed a new rewards program. The program called Wilbur is “ultra-simple” in the way it works, offering......
27 March, 2019
Originally published at DIYMarketers.com By Ivana Taylor “Some people sell things so they can have customers — a smart business has customers so you can sell them things.” Dan Kennedy CUSTOMER LOYALTY PROGRAMS ARE A PROFIT BUILDING MARKETING STRATEGY You already know that existing......
17 January, 2019
Published at TheWiseMarketer.com By Ray Clopton, CEO and President of Wilbur Gone are the days of loyalty punch cards. Rewards programs today are increasingly complicated due to advances in technology. These developments have enabled marketers to collect and use increasingly granular personal information on......
18 December, 2018
Originally published at DIYMarketers.com. By Ray Clopton, CEO and President of Wilbur Loyalty rewards programs began in the 1700s to help create repeat business, but today’s loyalty programs have morphed into something that often strays from this mission. Many of our loyalty rewards programs today are as......
13 December, 2018
Originally published at AlleyWatch.com. By Ray Clopton, CEO and President of Wilbur Although loyalty rewards programs have changed dramatically since they began in the 1700s, not all of these developments actually have advanced customer loyalty, especially in recent years. Innovations in technology have led many marketers to collect and......
13 December, 2018
Published at TheWiseMarketer.com Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t collect or dispense customer data. It’s an interesting concept in light of the recent onslaught of GDPR-related concerns and policies. ......
31 October, 2018
Published on StartupNation.com. by Ray Clopton, President and CEO of Wilbur Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then,......
10 October, 2018
The Internet of Things is becoming increasingly important for the convenience channel to understand and utilize By Chelsea Regan Commonly referred to by its shorthand IoT, the Internet of Things is a shorthand in and of itself — a catchall term for connecting devices to......
25 September, 2018
Smart Transaction Systems (STS), the parent company of Wilbur, will be exhibiting at the Florida Restaurant & Lodging Show this Thursday through Saturday, September 6th through 8th. The show is located at the Orange County Convention Center in Orlando, Florida. STS will be hosting booth......
04 September, 2018
Published on Loyalty360.com. By Ray Clopton, CEO and President of Wilbur Consumer privacy and security are becoming increasingly serious issues when it comes to loyalty rewards programs. More customers are worried that loyalty cards could compromise their cyber security by opening them up to......
04 September, 2018
Read this article on SmallBizTrends.com. Published Jul 19, 2018 by Rob Starr Interview with Small Business Trends – Thinking About Starting a Customer Loyalty Program? Read This First Managing complicated bloated customer loyalty programs requiring technical know-how, data entry and analytics can be a hassle for small business owners.......
19 July, 2018