Fifty-eight percent of consumers are less likely to join your pizza restaurant's loyalty program if it requires them to download an app, according to a Harris Poll survey. Originally published at PMQ.com. A Harris Poll survey suggests a majority of consumers don't want you to collect their...
Originally published at Loyalty360.org. By Corey Brueggemeyer Loyalty program members have spoken, and they seem to have one thing in common: a desire to share less personal information with companies. According to a recent survey conducted by The Harris Poll on behalf of Wilbur, 76 percent of Americans...
Most Americans don’t want to share personal information Originally published at CSPDailyNews.com. By Jackson Lewis BOULDER, Colo. — A full 71% of Americans say they would be less likely to join a loyalty rewards program that collects personal information such as their address, according to a survey conducted by...
Originally published at SmallBizTrends.com. By Michael Guta More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program. A survey conducted by The Harris Poll on behalf of Wilbur...
Originally published at CustomerThink.com. According to a new survey conducted by The Harris Poll on behalf of Wilbur, 76 percent of Americans are more likely to join a customer loyalty program that collects only their name and phone number BOULDER, Colo. (PRWEB) April 23, 2019 — As most businesses want...
Originally published at SpecialtyFood.com. U.S. consumers are unwilling to join loyalty rewards programs that collect personal information, including address and account information. Seventy-one percent stated they would be less likely to join such a program, according to a Harris Poll conducted for Wilbur. Additionally, 58 percent reported...
Originally published at MarketingDive.com. By Laura Klepacki Dive Brief: According to a new Harris Poll survey, 71% of Americans would be less likely to join a rewards program that collects personal information, such as address, account information and more, with 27% saying they would be much less...
Originally published at DailyCamera.com. By Pratik Joshi Boulder’s Smart Transaction Systems, a financial technologies company helping small businesses offer customer loyalty programs including digital gift cards, has developed a new rewards program. The program called Wilbur is “ultra-simple” in the way it works, offering benefits for both businesses...
Originally published at DIYMarketers.com By Ivana Taylor “Some people sell things so they can have customers — a smart business has customers so you can sell them things.” Dan Kennedy CUSTOMER LOYALTY PROGRAMS ARE A PROFIT BUILDING MARKETING STRATEGY You already know that existing customers are more profitable customers....
Published at TheWiseMarketer.com By Ray Clopton, CEO and President of Wilbur Gone are the days of loyalty punch cards. Rewards programs today are increasingly complicated due to advances in technology. These developments have enabled marketers to collect and use increasingly granular personal information on customers, in an effort...